Loaner Life Jacket Campaign Receives Communications Award
City recognized for distinctive achievement in public safety
LAKE ELSINORE. The City has received the 2009 Excellence in Communications 'Award of Distinction' for its creative approach to protecting nonswimmers and other lake visitors. The City communicates safety information about free loaner life jackets to protect lives in and near the water.
Six Loaner Life Jacket stations were designed for nonswimmers of all ages. Each uses attention grabbing bilingual messages, graphics that appeal to children and a 'user friendly' style to motivate lake visitors to wear the free loaner life jackets.
Six loaner life jacket stations have been installed on Elm Grove Beach and at Seaport Boat Launch. The City recently earned an "Award of Distinction" in a statewide Public Safety awards competition.
Loaner life jackets in action at Elm Grove Beach.
Excellence in Communications is a statewide awards program sponsored by the California Association of Public Information Officials (CAPIO), a professional organization that represents over 300 California cities, counties and special districts.
"CAPIO's awards categories are designed to showcase outstanding communication strategies, products and skills," according to CAPIO President Jenny Peterson.
In the first year of the loaner life jacket program, the City's safety efforts have been successful, as evidenced by lake users, particularly children, observed properly wearing these easy-to-use-life jackets.
Because fit is essential for safety, each loaner life jacket station includes complete bilingual instructions with pictures and labels.
The stations were designed in collaboration between the Public Safety Advisory Commission, City staff, a graphics consultant, the Mark Fisher Company, and sign vendor, Fast Signs. Each costs approximately $1,098 to fabricate and holds six life jackets from child's small to large adult sizes.