Lake Elsinore Chrysler Dodge Jeep Ram
Riverside County's Best Selection of Chrysler Dodge Jeep Ram Vehicles!

About the Business of the Quarter Award

The City Council honors local businesses
that add value to our community by:

  • Investing in the City
  • Caring for their customers
  • Caring for our community
  • Getting involved                                     

Congratulations to...Lake Elsinore Chrysler Dodge Jeep Ram

With Car
General Manager, Geoff Bonta


When asked by Chrysler Dodge Jeep Ram to open a dealership here in Lake Elsinore, owner Dave Pedder did not hesitate . He currently owns and operates four other dealerships in the Inland Empire, and felt that Lake Elsinore would be a great location for his fifth store.  Working to put together an excellent management team, Pedder recently recruited Geoff Bonta, the new General Sales Manager, due to his successes at DCH and other dealerships.  Geoff joined the company about 1 ½ months ago and has already started to elevate the dealership by building and creating critical relationships with businesses and organizations throughout our City.


Open for just under a year, the dealership is doing extremely well.  They are exceeding monthly factory goals for all four brands, Chrysler, Jeep, Dodge and Ram.  Sales and service department customers are both steadily increasing and their Customer Experience Index ratings are always at the top in the dealership's district.  Bonta credits their success to their hands-on owner, his great team, proven processes that allow the dealership to successfully operate and their grassroots marketing efforts, particularly online.

Getting involved in the community is one goal Geoff Bonta has hit the floor running with.  The dealership is a staunch supporter of the Elsinore Valley Chamber of Commerce and recently was one of the Premier Sponsors of the Lake Elsinore Casino's Extreme Fishing Derby.  "If we see an opportunity to get involved, we will" says Bonta.

All of this ties into the "Pedder Promise" which focuses on one-on-one personal service, customers and community.  "We are working to break the stereotype of car dealerships" says Bonta, "we want everyone to know we are real people, and want them to be part of our family."

When asked what he would tell other businesses looking to locate in Lake Elsinore Bonta said "Lake Elsinore is growing rapidly, if you're looking for long-term growth and a great partnership, then Lake Elsinore is the place you want to be."

 Pedder Promise

Future plans include adding a commercial division sometime this year, and later on expanding the showroom floor.  But for now, Bonta encourages everyone to buy local & keep your tax dollars in Lake Elsinore. 


The City of Lake Elsinore is proud to be a partner with Lake Elsinore Chrysler Dodge Jeep Ram.  We thank them for being a part of this community, and for dreaming their "Dream Extreme" in Lake Elsinore. Congratulations to Lake Elsinore Chrysler Dodge Jeep Ram, the City of Lake Elsinore's "Business of the Quarter"!

Lake Elsinore Chrysler Dodge Jeep Ram
31400 Auto Center Drive
Lake Elsinore, CA 92530
(951) 291-9371

           Hours of Operation:
Mon. - Sun.  8:00 a.m. - 9:00 p.m.