To address the fast-changing landscape of the Internet and the way residents and businesses communicate and obtain information about the City of Lake Elsinore (“City”) online, the City’s departments may consider using social media tools to reach a broader audience and increase citizen engagement. The City encourages the use of social media to further the goals of the City and its departments, where appropriate, through dissemination of information about the City’s mission, meetings, activities and current issues to members of the public.
The City has an overriding interest and expectation in deciding what is “announced” or “spoken” on behalf of the City on social media sites. The purpose of this policy is to set forth the City’s policies and procedures regulating the City’s presence on social media websites and regulating employees who are responsible for maintaining the City’s presence on social media websites. This policy does not govern or regulate the use of social media sites by City employees or the privacy rights associated therewith.
“Social media” and “Web 2.0” are terms used interchangeably to refer to activities that integrate technology, social interaction and content creation. This media allows people to generate, organize, share, edit and comment on web content. Examples of social media include, but are not limited to, Facebook, Twitter, YouTube, Blogs, Really Simple Syndication (“RSS”), LinkedIn, and Flickr.
The goals of City of Lake Elsinore social media sites are to:
All social media communications composed, sent, or received on City equipment are the property of the City. While the social media sites are administered by the City, the content on the sites is not entirely controlled by the City. The City does not endorse any links or advertisements on its social media sites placed by the site owners or their vendors or partners.