The City recently teamed with The Bloomfield Group, Inc., based in Mission Viejo, California, to develop a new logo and slogan, Dream Extreme, to position the City's identity as forward-looking and timeless.
View the Brand Story video now!
The new identity logo and slogan were officially adopted in April of 2006. The brand has been developed and implemented over a three year period. A community involvement process in partnership with the Lake Elsinore Valley Chamber of Commerce and the branding consultant was used for logo and slogan development and validation.
"The 'Dream Extreme' brand has exceeded expectations, as shown by community acceptance and endorsements from the business and development community."
Historic logo elements
Historic and physical attributes of the City's logo include:
The City's guidelines for logo and slogan usage are defined in the City Identity Standards Guide, available on the News Rack page as a download.
The City Manager's Office is your source for information about the brand, permission to use the logo and slogan and brand artwork. Please contact:
PH (951) 674-3124
FAX (951) 674-2392