About

#DREAMEXTREME

Established in 1888, Lake Elsinore, CA is home to 72,472 residents and the largest freshwater lake in Southern California. Adopted in 2020, the Dream Extreme 2040 Plan includes the City’s Vision that "Lake Elsinore will be the ultimate lake destination where all can live, work, and play, build futures and fulfill dreams." If you haven’t been to Lake Elsinore lately, check out the revitalized downtown and street infrastructure, the new Launch Pointe recreation area, the 2023 California league champion Storm minor league baseball team and the many new residential communities and attractions. 

Extreme Convenience

Lake Elsinore is bisected by both Interstate 15 and Highway 74 and is conveniently located less than 25 minutes from the cities of Corona, Temecula, Menifee and Orange and San Diego counties.  Daily traffic volume along Interstate 15 through Lake Elsinore reaches 147,000 vehicles per day.  There is a population of over 1.5 million within a 30-minute drive of Lake Elsinore. 

Extreme Growth

Lake Elsinore will be home to an additional 30,000 new residents by 2030 and represents the youngest population in the greater Temecula Valley.  Over 36 percent of the population is “Up and Coming Families” with a median age of 30.6.   The average household income is over $100,000 annually with $77,000 being disposable household income.  We have market demand!

Extreme Branding

Lake Elsinore implements flexibility in its sign program to maximize marketing including expansive freeway and vehicular oriented signage.

Extreme Affordability

Lake Elsinore offers a great investment opportunity to get in on the ground floor of an emerging regional retail market.  Its advantageous location within Southern California’s most dynamic region includes high market demand, relatively low land-based costs and low development fees and dedicated City officials to get you operating fast. 

Extreme Play

From extreme sports like motocross, wakeboarding, skateboarding, and skydiving to leisure sports like hiking, camping, boating, fishing, and traditional sports and activities. Lake Elsinore has more! At 3,000 acres in size, Lake Elsinore is the largest natural freshwater Lake in Southern California.  At every turn, there are lake and mountain views.